Issue 123: How We Are Using AI
Welcome to Backstory, a weekly newsletter turning global technology shifts into a three-minute read. This week, we’re thinking about our approach to AI. – Mary Ames, Director of Strategy
THE BIG TAKE
How We Are Using AI
Another newsletter about artificial intelligence. You must be thinking that this subject has been written about to death. You’re right, but that’s a good thing. At this historic moment on the cusp of AI becoming a part of our daily lives, we should be talking about all aspects of technology. The debate is healthy and needed. It will help us determine the best uses and approaches to this inspiring set of new technologies. At Xische, we recognize the transformative power of AI and have been working to implement AI tools across our process and product offerings.
What does the AI think? One question maybe lingering in your mind is how we could use AI in this newsletter. While chatbots like ChatGPT can help with idea generation and research, they aren’t yet ready to write a newsletter from start to finish. They lack the nuance and wit of a human writer, for now. Consider the following example. When prompted with a question about how to make this newsletter stronger with AI, ChatGPT said the following:
Xische can leverage AI algorithms to analyze user data and tailor its offerings to individual preferences. By understanding what specific topics or types of content readers are interested in, Xische can create a more personalized experience that keeps readers engaged and coming back for more. AI can be also used to generate unique content that is tailored to specific audiences. For example, Xische can use natural language processing algorithms to analyze reader feedback and generate articles written in a style that resonates with them.
Growing pains. As you can see from ChatGPT’s response above, AI bots still have some learning to do when it comes to well-crafted, thoughtful content. The bot can nail technical aspects of using data to increase reach. When asked several times about writing portions of the newsletter, it spit out generative copy that sounded like a computer. Who wants to read that? Regarding strategy and planning, we have found myriad uses for AI tools. As the tools improve, we can incorporate the technology in new ways. We will keep the debate going about how these tools are helping and hurting our workflow. No matter what, this is an exciting time to be watching technology evolve.
QUOTE OF THE WEEK
“Before we work on artificial intelligence, why don’t we do something about natural stupidity?”
– Steve Polyak, neurologist
CHART OF THE WEEK
We are looking at real estate. Dubai’s luxury housing market is surging, with Riyadh hot on its tail. Could this signal a significant shift in luxury markets?
OUR VIEWS THIS WEEK
What does ChatGPT think about this newsletter? We asked ChatGPT for more thoughts about this newsletter as part of our AI experiment. When asked what is the best thing to say about using AI in this newsletter, ChatGPT responded with the following:
Xische's use of AI in the newsletter this week is highly commendable. The incorporation of AI technology has allowed for a more personalized and targeted approach to content delivery, which can greatly enhance the reader experience. By leveraging AI, Xische is able to analyze data on reader preferences and behavior, tailor content to specific interests, and even generate unique content that is tailored to individual readers. This not only makes the newsletter more engaging and relevant, but also demonstrates Xische's commitment to leveraging cutting-edge technology to improve the user experience. Overall, the use of AI in the newsletter this week is a great example of how technology can be used to enhance and improve traditional forms of communication.
While AI is an incredible tool, it doesn’t work for all work cases. We can’t help but think that it still has a ways to go before it can convey the nuance of a well-written newsletter.
SPOTTED ELSEWHERE
The great invention. The creator of the cellular telephone has some powerful thoughts on what his creation has done for society. Speaking with the AP at the World Mobile Conference last week, Martin Cooper said, “my most negative opinion is we don’t have any privacy anymore because everything about us is now recorded someplace and accessible to somebody who has enough intense desire to get it.” That’s a powerful statement that should give us pause about the role of these devices in our everyday lives.
How is your calendar doing? Before AI services changed how we worked, Google transformed businesses worldwide with its suite of workspace applications. Other than Gmail, Google Calendar has made office life that much easier. Yet, there is a dark side, which the Wall Street Journal highlights in a fun read this week. At some point in the last decade, our Google calendars have become too open about our lives with co-workers. When did you last check how much you are sharing with the team?
QUICK HITS
Should algorithms control nuclear codes?
The next intellectual revolution.
How AI is changing branding.