Xische was approached to build the brand positioning, strategy and dynamic visual identity of the HopeMakers project, ahead of its international television debut.

MAKING HOPE MAINSTREAM

HopeMakers is an pan-Arab talent search to discover and celebrate champions of hope from the Middle East. The program showcases stories young Arab leaders makers from across the Arab region who are making significant contributions to society, and creating a positive difference in people's lives. HopeMakers is broadcast on MBC, where viewing audiences across the MENA region can root for their most inspirational HopeMaker to win a grand prize of AED 1 million.