We have been associated with d3 since June 2013 — under several different capacities, most significant being our strategic advisory role on brand, marketing and communication efforts.

Given d3’s unique positioning within Tecom Investment’s portfolio of parks, our challenge has been to help drive the key value proposition of d3, while building on Dubai Holdings' track record.

STRATEGIC IMPACT

We have led board workshops to develop the vision, mission & value statements for d3, followed by crafting a brand personality and positioning to link back to a previously developed logo mark. Other key engagements include undertaking design industry research reports, brand messaging, sales tools, web communication, social media strategy and event activations. Our on-going remit with d3 is driven by hybrid consulting for senior management at d3, Tecom Investments and Dubai Holding — on a broad range of as-needed strategic deliverables. We work collaboratively with PR partner Bell-Pottinger, and several other external agencies.

CONNECTING DOTS

Our on-going relationships with Dubai Holding, TECOM Business Parks, Dubai Design & Fashion Council, and the regulatory body DTMFZA (Dubai Media & Technology Free Zone Authority) allow us to leverage our understanding from several vantage points to help strategise and execute at the board-level effectively.

Work Areas

• Corporate Vision & Mission

• Brand Positioning

• Community Launch Strategy

• Strategic Advisory — Smart Cities

• Social Media Manamgent

• Website Design

• Presentation Design