Xische partnered with the UAE's Ministry of Cabinet Affairs on the launch of the National Government Communication Program 2021.

A CULTURE OF HEALTHY CHILDREN

The initiative spans seven several societal programs, envisioned as seven primary pillars. Our team was approached to help build the brand strategy, refine the identity, develop and activate a strategic communication plan as lead agency for the launch of the program's first pillar, Healthy Children (أطفالنا اصحاء).

Xische's involvement has spanned across building key messaging, building a cohesive brand identity system and visual language, media planning and buying, developing partnerships with the private sector and managing the tactical campaign activations across the year.