Xische was approached to build the brand strategy, identity system and go-to-market strategy for a government-sponsored childcare centre delivering a state-of-the-art, experimental learning and development environment to equip children with skills and mindsets to lead the future.

Curiosity, spirit and hope

ORA, the nursery of the future, is inspired by the boundless curiosity and spirit of youth, and the hope our children inspire in all of us for a bright future. From this inspiring vision, we crafted a dynamic brand identity that married the geometric shapes and tones of the state-of-the-art facility with the essence of the brand, the aura of childhood, ideas and hope. We  then conceived and developed the market positioning and go-to-market strategy for ORA communications and outreach. The final deliverable included the launch event concept and plan, and one-year marketing plan. We then trained in-house teams to manage outreach on an ongoing basis. 

Identity System for ORA

After delivering the brand identity for ORA, our team was tasked with developing the full identity system for the innovative nursery including zones, uniforms and toys for the little ones.

Launch marketing strategy for ORA

Xische prepared the launch communication strategy and plan for ORA, inclusive of key messaging, to introduce the nursery to the general public and key stakeholders. After establishing the strategy, Xische onboarded and trained a local PR agency to manage the execution.