The Office of the Minister of State for Artificial Intelligence engaged Xische to develop guides on Artificial Intelligence and Blockchain Technologies in an effort to coordinate the development of AI and Blockchain ecosystems in the UAE.

We have supported the Artificial Intelligence Office in this mission by developing, writing and designing easy-to-consume content targeted towards the general public. This was executed with an emphasis on domestic startups and incubator funds.

We were tasked with research review, storyline structure building, creating a TOC, followed by identification and approval on case studies for inclusion in the guide. Our teams then copywrote report content based on research. Our design team then visualized the theme, and aligned with brand guidelines, built a color palette, typography style, and image treatment for the report.