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STRATEGY
BYDESIGN

We have built unforgettable brands with design, innovation and storytelling for over two decades.

 
 
 

A Dubai-based strategic lobbyist, brand and communication group helping governments and brands innovate, transform and matter.

We created Dubai's first national tourism brand, helped build the Smart Dubai initiative, co-authored the Happiness Agenda, branded UAE's Mission to Mars, trained 1000 leaders in design thinking, and help lead digital transformation for the Abu Dhabi Government.

Xische (pronounced zi-shay) is headquartered in Dubai Design District, with offices in Abu Dhabi and Riyadh.

We are a member of Xische Ventures

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Our new identity and brand strategy captures the untold story of Dubai Municipality shaping the city since 1954.

 
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Our work for the UAE space program has now reached zero-gravity aboard the International Space Station.

 
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A brand system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.

 
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Our new identity to champion, inspire and lead the digital future of Abu Dhabi with a universal symbol.

 
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AWARDS & RECOGNITION

UAE BRAND OF THE YEAR AWARD 2024

Our new identity for Abu Dhabi Customs has been announced as government brand leader at the 2024 GovMedia Awards, Singapore.

 
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RECENTLY PUBLISHED

All Articles
Smart Cities' AI Moment

Technology Integrator — Surging AI capabilities are reigniting smart city programs. City leaders have an opportunity to seize the moment — or risk getting left behind for good.

Restart Growth with Design Thinking

Gulf News — As the world enters the next chapter of the Covid-19 pandemic, local and global economies have the opportunity to push re-start on design-driven innovation.

It's Time To Overhaul Our Digital Culture

The National — The global response to Covid-19 has been a watershed moment for Big Tech. The actions we take today will have lasting impact beyond the pandemic.

Storytelling Will Outlive Any Pandemic

Gulf News — Now more than ever, stories are the glue that keeps people together. Danish Farhan argues that business leaders need to return to the power of storytelling to survive the crisis.

Managing A Transition to Remote Work

Gulf News — Xische has been experimenting with remote work for several years. Managing Director Wisam Amid shares insights learned from coordinating teams across 4 continents.

 

FEATURED CLIENTS

 
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Rethinking Cities of Tomorrow

Dubai Municipality commissioned us to examine historical and modern contexts of human-centric urbanism at World Govt Summit.

State of Play: Blockchain

This report sponsored by Smart Dubai and DIFC Fintech Hive investigates the origin, current global models, and predicts shifts in the 4IR.

 
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With a team of 120+ people Xische Digital embeds high-performing squads to digitally transform governments and global institutions with leadership, design and product engineering.

 

  • Organizational and service assessment, roadmap and digital transformation strategy building.

  • Research, persona interviews, user and service journey-mapping, UX strategy and UX/UI design.

  • Product visioning, business outcome alignment, cross-functional leadership and ops management.

  • Architecture design, tech stack definition, DevOps, agile delivery and quality assurance.

  • Cloud migration, data architecture, analytics and AI-powered use-case definition and solution build.

 
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