A weekly digest to get you up to speed on the backstories behind the biggest global shifts - in under 3 minutes!
Turning global technology shifts into 3 minute weekly insights in your inbox.
global insights, regional context
Newsletters break through the fog to focus on the issues that really matter. We introduced Backstory by Xische five years ago to explore topics ranging from how to pivot to remote work to policy proposals for AI and the role of branding in crafting the narrative of a nation. We distill global shifts in key sectors with a regional perspective.
Designed for meaning
Backstory Editions is designed for clients to reach new audiences and deliver insights to customers. We offer customized editions focused on latest trends in Design, Technology, Finance and Energy.
RECENT BACKSTORY ISSUES
Featured
Ahead of the planned launch of the UAE’s Hope probe to Mars, we rolled out a special thematic Backstory Edition all about space. From the history of the UAE’s space program to fun facts about humankind’s obsession with exploration, Backstory: Space was topical and targeted for our audience.
Issue 3:
A Tradition of Innovation
The Hope Probe builds on the region’s history of scientific exploration.Jul 16, 2020
Issue 2:
Reaching for the Stars
The journey of the Hope probe epitomizes the story of the UAE.Jul 10, 2020
Issue 4:
Destiny in the Stars
Space exploration changes how we think about problems on Earth.Jul 24, 2020
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