Introducing the New Xische.com
Expanding into new markets and extending our offerings across strategy, content, design, labs and ventures, our digital home gets a reboot.
By Xische Editorial, April 7, 2020
Source: Xische & Co
evolution over time
Since we last built Xische.com, our company has grown into a collective of multiple firms across several verticals. Our network of new ventures and partners now spans across time zones and continents. Driving our transformation has been ongoing focus on thought leadership. We now publish hundreds of articles, newsletters, and reports on a wide variety of topics charting global shifts in technology, business and culture.
Xische is a venture consulting, strategic communications and investment group that combines management consulting, design thinking, technology, and investments. We call this philosophy hybrid thinking™ and it allows us to approach client challenges without the weight of being tied to one category, strategy, platform or method. Our reimagined website captures this multifaceted nature of our business today. Since Xische isn’t exclusively a management consultancy, branding agency, academy, or research house, we needed a digital destination that was lightweight and flexible. As you explore through our material, this diversity of our offering become evident.
THE THINKING BEHIND THE SHIFT
As we set about refining the website design process and reimagining each page, we remained true to the principles that have guided Xische from our beginning twenty years ago. Our renewed focus on thought leadership and content building has crystallised our people-centric approach to business and highlighted our interest in the emerging technological landscape. We chose a clear, cohesive visual experience that showcases the latest content in a direct and engaging manner.
The design language was heavily built around our typical focus on typography. Our typefaces are always the hero visual element around which all else is organized. Our color palette of black, white, grays, and deep blues create a visual divide and bring focus to content in minimal blocks. We designed the new website around a mobile-first philosophy to ensure that there is no loss in experience regardless of the size of the screen. The architecture of the site was built around our key principles and focus areas that help cover the large diversity of disciplines, products and ventures we build.
WHERE WE LANDED
The result is bold but classic, beautiful but spare, and respectful of the reader. It’s mission is to elevate the ideas we’re wrestling with and anchor global conversations with local context. In today’s rapidly changing and eclectic marketplace, global challenges don’t fit neatly in one specific category. Neither do websites. As we continue to diversify our offering, this website is a critical link connecting our expertise with our clients’ each and every need, no matter their background, business or mandate.
We are thrilled to welcome you to the all-new Xische.com and look forward to taking this conversation forward through our content. Be sure to bookmark, visit often, and subscribe to our weekly newsletter Backstory™ for the latest views on critical global trends. As always, we’d love to hear from you with any feedback. Let’s continue to write this story together.
Send us your thoughts on hello@xische.com
