PRIME MINISTER’S OFFICE
Thought leadership, research, original and curated content for new national GX initiative
The UAE Government required deep industry research and insights in the form of originally authored articles and curated global case-studies, to populate a newly launched platform under the EGSE Program of the Prime Minister’s Office at the World Government Summit 2019. We crafted thought-leadership for ‘government experience’ as a new paradigm, authoring 100+ articles, a designed and launched a speaker series to bring global thought-leaders together.
All articles available below and on www.gx.ae
Our Strategy Practice independently worked with the client prior to the engagement on conceiving the GX (government experience) initiative, strategy, roadmap and speaker series called GX Talks.
ARTICLES FOR CLIENT
Articles and case-studies published for the Prime Minister’s Office.

The team curated global policy briefs, white-papers, surveys, launches, trends, book reviews and announcements, in addition to authoring opinion pieces.
All articles published on www.gx.ae
Embracing email as a foundational component of an overall engagement strategy may seem dated but is just as important as trending social media platforms
In order for government services to reach their potential, a deeper collaboration between governments and technology companies is one of the best places to start.
The next innovation for blockchain will be in technical applications using ledgers that facilitate the storage of massive amounts of data. All it takes is one major innovation in the services sector for other governments to quickly embrace blockchain.
In our fast-paced environment, users want to avoid barriers and are turning to predictive services to complete daily tasks, especially in government services.
Predictions based on big data and machine learning will define large parts of our lives including governments mapping journeys on how to provide enhanced services for residents and citizens
AI, machine learning, and 5G are all developments that will help government services by reducing friction in the customer service experience. 5G connectivity will profoundly impact the delivery of government services.
The beauty of using crowdsourcing models to supply labor and new ideas at the services level is that it allows for a nimble approach to change.
Adopting a holistic approach towards analyzing the entire customer journey beyond digital touchpoints could pave the way for happier lo-fi experiences
The intersection of data and government services allocation is a very defined system that is often overlooked by the public. This article touches on the importance of streamlining the collection and analysis of data towards enhancing government service design.
Three important buckets define the relationship between technology and government services: collection of data, storage of data, and use of data. This article touches on their specific relationships
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