Gulf News — Now more than ever, stories are the glue that keeps people together. Danish Farhan argues that business leaders need to return to the power of storytelling to survive the crisis.

Opinion, Published, CultureWisam AmidApril 27, 2020coronavirus, covid-19, UAE, storytelling, Narrative Strategy, Brand Strategy, Covid-19 Stories

Why Brand Matters Most in a Crisis

As businesses act to navigate the covid-19 crisis, maintaining brand authenticity will be the key to success.

Opinion, Remote WorkWisam AmidApril 25, 2020remote work, work from home, technology, covid-19, teams, teamwork, Brand Strategy, Narrative Strategy

Issue 55: Brand Authenticity Is Key to a Pivot

In this climate of uncertainty, the “why” is more important than the “what” for UAE companies.

QUICK LINKS

SUBSCRIBE TO BACKSTORY