The passing of HRH Queen Elizabeth II has set in motion a massive ‘rebranding’ campaign decades in the making. What can we learn from the transition from EIIR to CIIIR?

Opinion, CultureWisam AmidSeptember 22, 2022branding, nation brand

Issue 93: What Our Flags Say About Us

Rebranding a flag is harder than you think.

BackstoryWisam AmidFebruary 18, 2022UAE, nation brand, flag, branding, design, culture

Issue 36: What Makes a City a Destination?

The world’s most popular cities have one thing in common.

BackstoryWisam AmidDecember 5, 2019UAE, Dubai, nation, nation brand, National Day, 4IR, artificial intelligence, ai, paper

Issue 35: How to Build a Nation

The secret starts with a strong national identity.

BackstoryWisam AmidNovember 28, 2019UAE, Dubai, artificial intelligence, AI, technology, nation, nation brand, National Day, data, data privacy, work, working, Fourth Industrial Revolution, 4IR

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