Dubai International Financial Centre

DIFC is an onshore financial centre strategically located between the east and west, providing a secure and efficient platform for business and financial institutions to reach into and out of the emerging markets of the region. The centre's independent regulation, common law framework, supportive infrastructure and its tax-free regime make it the perfect base to take advantage of the region’s rapidly growing demand for financial and business services.

THE CHALLENGE

DIFC approached Xische in 2007 to help them communicate the organization's newly restructured business objectives developed in partnership with consulting firm McKinsey & Co. Our task was to build a new communication strategy across all client touch-points. We conducted board-level workshops to understand the primary objectives for each customer-facing and internal department, producing a full strategic report on our recommended initiatives.

The first culmination of the strategic shift was the completely restructured and visually reimaged website for the Dubai International Financial Centre at DIFC.com followed by developing DIFC's social media strategy, and its engagement plan. We then built key messaging and credential pitch-books, and reimagined all customer touch-points from forms to letters.

Visit the website on DIFC.com
Or explore DIFC's presence on Facebook and Twitter.

send us an enquiry

RELATED WORK

Design, Strategy, Content

Brand Audit, Brand Strategy, Brand Identity, Brand Architecture, Brand Guidelines, Latest

Awqaf Abu Dhabi

Design, Strategy, Content

Brand Audit, Brand Strategy, Brand Identity, Brand Architecture, Brand Guidelines, Latest

A new brand for a new vision for Awqaf Abu Dhabi.

Design, Strategy, Content

Brand Audit, Brand Strategy, Brand Identity, Brand Architecture, Brand Guidelines, Latest

Design, Strategy

Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Abu Dhabi Customs

Design, Strategy

Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Building the award-winning brand identity for the gateway to Abu Dhabi.

Design, Strategy

Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Design, Strategy, Content

Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Dubai Municipality

Design, Strategy, Content

Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

A transformative strategy and brand for Dubai Municipality.

Design, Strategy, Content

Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Content, Design, Transformation

Presentations, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Saudi Heritage Commission

Content, Design, Transformation

Presentations, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.

Content, Design, Transformation

Presentations, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Design

Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy

Abu Dhabi Data

Design

Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy

Xische was approached to build on our original brand system for Abu Dhabi Digital Authority, and create a recognizable consolidated program focused on national data — Abu Dhabi Data

Design

Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy

Content

Presentations, Keynote Production, Research, Brand Narrative

Dubai Municipality: Human Metaverse

Content

Presentations, Keynote Production, Research, Brand Narrative

The Office of the Director General of Dubai Municipality tasked Xische to help build an immersive exploration of the human-centric potential for cities in the metaverse, to be revealed at the World Government Summit 2022.

Content

Presentations, Keynote Production, Research, Brand Narrative

Strategy, Academy

Organisational Diagnostics, Prototyping, Concepts

RTA: Expo 2020

Strategy, Academy

Organisational Diagnostics, Prototyping, Concepts

Strategy, Academy

Organisational Diagnostics, Prototyping, Concepts

Design, Transformation

Digital Experience Strategy, User Experience Design (UX), User Interface Design (UI), Development Support, Concept Building, Prototyping

Tamm: Abu Dhabi Government

Design, Transformation

Digital Experience Strategy, User Experience Design (UX), User Interface Design (UI), Development Support, Concept Building, Prototyping

Xische led a global consortium of digital transformation and user experience experts to deliver a complete revolution in business service experience for the Government of Abu Dhabi.

Design, Transformation

Digital Experience Strategy, User Experience Design (UX), User Interface Design (UI), Development Support, Concept Building, Prototyping

National Program for Happiness & Wellbeing

Design, Content, Happiness

Brand Architecture, Communication Strategy, Latest

National Program for Happiness & Wellbeing

Design, Content, Happiness

Brand Architecture, Communication Strategy, Latest

Brand identity and communication strategy for the National Program for Happiness & Wellbeing, prioritizing wellbeing and cultivating happiness for our society.

Design, Content, Happiness

Brand Architecture, Communication Strategy, Latest