Mum Mum
Conceived as the Middle East's antidote to McDonalds, Mum Mum is an healthy, locally-sourced, play-based and kids-only restaurant experience designed with the aspiration to franchise globally.
The client wanted to capture the quirky sub-culture of children in the Middle East and the hybrid mix of languages that have led to unique ways to referring to all things food. Everything from the name to the experience at the restaurant physically limited access only to children makes for a promise of a movement.
Building the award-winning brand identity for the gateway to Abu Dhabi.
A transformative strategy and brand for Dubai Municipality.
Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.
Xische was approached to build on our original brand system for Abu Dhabi Digital Authority, and create a recognizable consolidated program focused on national data — Abu Dhabi Data
The Office of the Director General of Dubai Municipality tasked Xische to help build an immersive exploration of the human-centric potential for cities in the metaverse, to be revealed at the World Government Summit 2022.
Xische led a global consortium of digital transformation and user experience experts to deliver a complete revolution in business service experience for the Government of Abu Dhabi.
Brand identity and communication strategy for the National Program for Happiness & Wellbeing, prioritizing wellbeing and cultivating happiness for our society.