City Of Life
We created the identity and brand marketing for Dubai’s first full-length feature film ‘City of Life’ as well as it’s official site but in today’s day and age, we knew it wasn’t enough. Instead of going through traditional media, we decided to take the conversation online and garner support for the film through social networks.
VIRAL BY DESIGN
Behind-the-scene snapshots and video clips were leaked anonymously, which subsequently spread virally through the local online community with over 80,000 views on Youtube alone. Fans and followers were actively informed of any updates, with the film keeping them on their toes, as a result of which we had an engaged audience by the time the film released. Result: The film was a smashing hit in the UAE with constant buzz about it during it’s release, so much so that the film title trended on Twitter and the film went on to become the longest running release in the country.
DEMAND INITIATIVE
However, a local film meant little and our true success depended on taking the film to cinemas in other countries which required international distributors to take a local film seriously. For this, we created the ‘Demand It” platform that connected fans directly with distributors. This platform built a voting platform that democratized the distribution process by engaging real people; not just numbers on a chart which required only 2 clicks for fans to demand the film showing by a voting process. This data, updated real-time, was then used to hold discussions with distributors globally with specific data on demographics that lead to distribution deals of the movie across several countries and still counting.
THE NUMBERS
480,000 total ‘Demand It’ votes
165,000 Youtube Channel Views
Building the award-winning brand identity for the gateway to Abu Dhabi.
A transformative strategy and brand for Dubai Municipality.
Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.
Xische was approached to build on our original brand system for Abu Dhabi Digital Authority, and create a recognizable consolidated program focused on national data — Abu Dhabi Data
The Office of the Director General of Dubai Municipality tasked Xische to help build an immersive exploration of the human-centric potential for cities in the metaverse, to be revealed at the World Government Summit 2022.
Xische led a global consortium of digital transformation and user experience experts to deliver a complete revolution in business service experience for the Government of Abu Dhabi.
Brand identity and communication strategy for the National Program for Happiness & Wellbeing, prioritizing wellbeing and cultivating happiness for our society.