Abu Dhabi Customs

Building the award-winning brand identity for the gateway to Abu Dhabi.

Dubai Municipality

A transformative strategy and brand for Dubai Municipality.

Saudi Heritage Commission

Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.

Abu Dhabi Data

Xische was approached to build on our original brand system for Abu Dhabi Digital Authority, and create a recognizable consolidated program focused on national data — Abu Dhabi Data

Abu Dhabi Digital Authority

Content, Design, TransformationWisam AmidApril 6, 2020Presentations, brand strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Ora: Nursery of the Future

Xische was approached to build the brand strategy, identity system and go-to-market strategy for a government-sponsored childcare centre delivering a state-of-the-art, experimental learning and development environment to equip children with skills and mindsets to lead the future.

Smart Dubai

Digital DEWA: Experience Design

Xische was approached to conceive and build a new brand experience at Emirates Towers to showcase the disruptive vision of Digital DEWA, innovating the future of utility services from Dubai.

DesignWisam AmidMarch 9, 2020Brand Launch Strategy, Launch Management, Brand Identity

Mohammed bin Rashid Al Maktoum Global Initiatives

Design, ContentWisam AmidFebruary 29, 2020Brand Strategy, Keynote Production, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Presentations

Dubai 10X: DEWA

Content, Labs, Strategy, DesignWisam AmidFebruary 23, 2020Digital Transformation Roadmap, Corporate Vision & Narrative, Presentations, Brand Narrative, Brand Identity, Concepts

Arab Hope Makers

DesignWisam AmidFebruary 21, 2020Brand Identity, Brand Strategy

Mohammed bin Rashid Space Centre

Xische was approached to help build the brand positioning, strategy and identity of the Space Centre, ahead of our work on the launch and announcement of the UAE's Mars Mission.

Content, Design, SpaceWisam AmidFebruary 19, 2020Keynote Production, Brand Strategy, Brand Narrative, Brand Identity

Smart Dubai: Happiness Agenda

Xische was engaged to co-author, build, launch and manage the Happiness Agenda program for Smart Dubai to transform Dubai into the happiest city on Earth.

Dubai Culture: Public Art Strategy

Content, StrategyWisam AmidFebruary 16, 2020Organisational Diagnostics, Go-to-market Strategy, Presentations, Long-form Content, Brand Identity, Corporate Vision & Narrative

The Executive Council Of Dubai

Design, TransformationWisam AmidFebruary 15, 2020Brand Audit, Brand Narrative, Brand Identity, Brand Guidelines, Brand Launch Strategy, Launch Management, Digital Experience Strategy, User Experience Design (UX), User Interface Design (UI), Development Support, Concepts

Arab Reading Challenge

DesignWisam AmidFebruary 10, 2020Brand Strategy, Brand Narrative, Brand Identity, Brand Guidelines

Smart Dubai Government

Content, Design, StrategyWisam AmidFebruary 7, 2020Corporate Vision & Narrative, Organisational Diagnostics, Digital Transformation Roadmap, Brand Audit, brand strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Go-to-market Strategy

Happiness Meter

The Happiness Meter is one of Dubai's first strategic 'smart city' initiatives. The world’s first, city-wide, live sentiment capture engine, the meter builds on the directive of UAE Prime Minister Mohammed Bin Rashid to ‘make Dubai the happiest city on Earth.’

Qarar قرار

DesignWisam AmidFebruary 2, 2020brand strategy, Brand Narrative, Brand Identity, Brand Guidelines, User Interface Design (UI)

Mohammed bin Rashid Library

Brand strategy and identity system for the newly inaugurated Mohammed bin Rashid Library, a beacon of knowledge and hope for the Arab World.

We combine management consulting, design thinking and technology to solve modern-day government, business & social challenges

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