Abu Dhabi Customs

Building the award-winning brand identity for the gateway to Abu Dhabi.

Design, StrategyWisam AmidSeptember 1, 2024Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Dubai Municipality

A transformative strategy and brand for Dubai Municipality.

Design, Strategy, ContentWisam AmidSeptember 2, 2023Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Saudi Heritage Commission

Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.

Content, Design, TransformationWisam AmidSeptember 1, 2023Presentations, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Abu Dhabi Data

Xische was approached to build on our original brand system for Abu Dhabi Digital Authority, and create a recognizable consolidated program focused on national data — Abu Dhabi Data

DesignWisam AmidMay 17, 2022Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy

Abu Dhabi Digital Authority

Content, Design, TransformationWisam AmidApril 6, 2020Presentations, brand strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Ora: Nursery of the Future

Xische was approached to build the brand strategy, identity system and go-to-market strategy for a government-sponsored childcare centre delivering a state-of-the-art, experimental learning and development environment to equip children with skills and mindsets to lead the future.

DesignWisam AmidMarch 19, 2020Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy

Smart Dubai

Digital DEWA: Experience Design

Xische was approached to conceive and build a new brand experience at Emirates Towers to showcase the disruptive vision of Digital DEWA, innovating the future of utility services from Dubai.

DesignWisam AmidMarch 9, 2020Brand Launch Strategy, Launch Management, Brand Identity

Takaful Emarat

DesignWisam AmidFebruary 26, 2020Presentations, Brand Audit, Brand Strategy, Brand Narrative, Brand Architecture, Brand Guidelines, Brand Launch Strategy, User Experience Design (UX), User Interface Design (UI)

Smart Dubai: Happiness Agenda

Xische was engaged to co-author, build, launch and manage the Happiness Agenda program for Smart Dubai to transform Dubai into the happiest city on Earth.

Design, Content, Labs, Strategy, HappinessWisam AmidFebruary 16, 2020Keynote Production, brand strategy, Brand Narrative, Brand Identity, Brand Launch Strategy, Launch Management, Organisational Diagnostics, Corporate Vision & Narrative, Concepts, Research

The Executive Council Of Dubai

Design, TransformationWisam AmidFebruary 15, 2020Brand Audit, Brand Narrative, Brand Identity, Brand Guidelines, Brand Launch Strategy, Launch Management, Digital Experience Strategy, User Experience Design (UX), User Interface Design (UI), Development Support, Concepts

Happiness Meter

The Happiness Meter is one of Dubai's first strategic 'smart city' initiatives. The world’s first, city-wide, live sentiment capture engine, the meter builds on the directive of UAE Prime Minister Mohammed Bin Rashid to ‘make Dubai the happiest city on Earth.’