Mohammed bin Rashid Library: Hope through Knowledge

The Prime Minister’s Office tasked us to help develop the brand narrative and overarching vision for the Mohammed bin Rashid Library, to be revealed at the Versace Hotel overlooking the site of the new library.

After building the brand identity for the Mohammed bin Rashid Library, we developed a leadership narrative, and architected and produced a keynote address to tell the story of hope encapsulated by the initiative.