Dubai Municipality

A transformative strategy and brand for Dubai Municipality.

Saudi Heritage Commission

Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.

Dubai Municipality: Human Metaverse

The Office of the Director General of Dubai Municipality tasked Xische to help build an immersive exploration of the human-centric potential for cities in the metaverse, to be revealed at the World Government Summit 2022.

ContentWisam AmidApril 6, 2022Presentations, Keynote Production, Research, Brand Narrative

National Program for Happiness & Wellbeing

Brand identity and communication strategy for the National Program for Happiness & Wellbeing, prioritizing wellbeing and cultivating happiness for our society.

Design, Content, HappinessWisam AmidApril 6, 2020Brand Architecture, Communication Strategy, Latest

Dubai Municipality: Rethinking Cities of Tomorrow

ContentWisam AmidApril 6, 2020Report, Long-form Content

Abu Dhabi Digital Authority

Content, Design, TransformationWisam AmidApril 6, 2020Presentations, brand strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Emirates Mars Mission

The Mohammed bin Rashid Space Centre and Prime Minister’s Office tasked us to help build the overarching vision and narrative to announce the Emirates Mars Mission, the first interplanetary mission by the Arab World.

Content, SpaceWisam AmidApril 1, 2020Keynote Production, Presentations

Smart Dubai

Minister of State for Artificial Intelligence

ContentWisam AmidMarch 1, 2020Report, Long-form Content, Latest

Mohammed bin Rashid Al Maktoum Global Initiatives

Design, ContentWisam AmidFebruary 29, 2020Brand Strategy, Keynote Production, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Presentations

Dubai 10X: DEWA

Content, Labs, Strategy, DesignWisam AmidFebruary 23, 2020Digital Transformation Roadmap, Corporate Vision & Narrative, Presentations, Brand Narrative, Brand Identity, Concepts

Mohammed bin Rashid Space Centre

Xische was approached to help build the brand positioning, strategy and identity of the Space Centre, ahead of our work on the launch and announcement of the UAE's Mars Mission.

Content, Design, SpaceWisam AmidFebruary 19, 2020Keynote Production, Brand Strategy, Brand Narrative, Brand Identity

UAE Government Experience

Content, LabsWisam AmidFebruary 16, 2020Report, Short-form content, Concepts

Dubai Blockchain Strategy

Content, Labs, StrategyWisam AmidFebruary 16, 2020Digital Transformation Roadmap, Digital Experience Strategy, Presentations, Corporate Vision & Narrative, Concepts, Research

Smart Dubai: Happiness Agenda

Xische was engaged to co-author, build, launch and manage the Happiness Agenda program for Smart Dubai to transform Dubai into the happiest city on Earth.