Mohammed bin Rashid Library

Xische was approached by the Prime Minister’s Office to conceive the brand strategy and identity system for the newly inaugurated Mohammed bin Rashid Library, a beacon of knowledge and hope for the Arab World.

As part of our long-standing relationship with the Prime Ministers Office, we were tasked with crafting the brand identity and launch communication for the Mohammed bin Rashid Library, the largest library in the region to herald a new era of literary excellency for the Arab world. We built a brand system for the library around the letter ‘Alef.’ crafting a brand mark that can serve as a window to the myriad of journeys and opportunities that reading, in all its various forms, opens.