The Art of Storytelling

 
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Craft and tell a story to inspire audiences into action

Create narratives for transformative products and solutions that inspire advocacy. Whether you are building a new venture, trying to inspire leaders in your organization to support your initiative, project or product, or simply want to tell compelling stories using the science of storytelling, this workshop equips you with tools, skills with actionable learnings.

 
 

What you will learn

Building your
Narrative

  • Learn simple methods to identify your big idea and distill the essential impact of your idea for your audience.

  • Learn how to craft your narrative around your audience’s wants and needs to ensure deep connections.

  • Experiment with several storytelling blueprints to find the best fit for you. Practice prototyping your story.

Designing
your Narrative

  • Learn from case studies of narrative design successes and failures.

  • Learn how to think like a designer to build a presentation that amplifies your big idea.

  • Learn how to use different slide types to visually enhance your idea.Practice designing your narrative with on-site support and feedback.

Presenting your narrative

  • Identify your own unique presentation tone and style and how to adapt this to your audience.

  • Practice delivering your narrative and receive feedback on-site from expert practitioners

 
 

Who will benefit

PERFECT FOR

  • Managers, team-leaders and executives

  • Innovation teams within government

Time commitment

  • 1-day participatory workshop

  • 6 hour day with lunch. Prayer & snack breaks also included

  • All coursework will be completed during the workshop (no ‘homework’)

 
 

Course highlights

Understanding of the science behind impactful storytelling

Evidence-based storytelling methodology localised to Dubai strategic audiences.

Practical tools to effectively communicate your big idea to any audience.

 
 

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