Mohammed bin Rashid Space Centre


Xische was approached to help build the brand positioning, strategy and identity of the Space Centre, ahead of our work on the launch of the UAE's Mars Mission.

 

MISSION TO SPACE

The Mohammed bin Rashid Space Centre has been established to develop research, projects and studies within the space sector, supporting the UAE's advancement in the global space industry. One of the key mandates of the centre will be the preparation and implementation of UAE probe exploration mission to Mars. Expected to reach Mars in 2021, the programme is the first by an Arab, Islamic country, and it will be executed by the UAE Space Agency with support of international partners.

 
 

RATIONALE BEHIND THE SYMBOL

The horizon of Earth, which glows when visible from the lower orbit, is the point of view of humans looking outwards into the unknown — the limitless possibilities of discoveries yet to be made. We believe this ‘edge’ is hugely symbolic of the divide between human curiosity and knowledge.

The complexity that needs to be bottled into a single, memorable, universal shape is often underestimated. A symbol for a national movement needs have the ability to signal change and inspire minds, well beyond the borders of a nation, to tell a critical story. We wanted the brand narrative and logotype to embody courage and discovery — rooted in the UAE's vision for the future of space exploration.

 
 
RELATED WORK
Awqaf Abu Dhabi
Design, Strategy, Content
Brand Audit, Brand Strategy, Brand Identity, Brand Architecture, Brand Guidelines, Latest
Awqaf Abu Dhabi
Design, Strategy, Content
Brand Audit, Brand Strategy, Brand Identity, Brand Architecture, Brand Guidelines, Latest
Design, Strategy, Content
Brand Audit, Brand Strategy, Brand Identity, Brand Architecture, Brand Guidelines, Latest
Abu Dhabi Customs
Design, Strategy
Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest
Abu Dhabi Customs
Design, Strategy
Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest
Design, Strategy
Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest
Dubai Municipality
Design, Strategy, Content
Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest
Dubai Municipality
Design, Strategy, Content
Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest
Design, Strategy, Content
Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest
Saudi Heritage Commission
Content, Design, Transformation
Presentations, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest
Saudi Heritage Commission
Content, Design, Transformation
Presentations, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest
Content, Design, Transformation
Presentations, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest
Abu Dhabi Data
Design
Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy
Abu Dhabi Data
Design
Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy
Design
Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy
Dubai Municipality: Human Metaverse
Content
Presentations, Keynote Production, Research, Brand Narrative
Dubai Municipality: Human Metaverse
Content
Presentations, Keynote Production, Research, Brand Narrative
Content
Presentations, Keynote Production, Research, Brand Narrative
RTA: Expo 2020
Strategy, Academy
Organisational Diagnostics, Prototyping, Concepts
RTA: Expo 2020
Strategy, Academy
Organisational Diagnostics, Prototyping, Concepts
Strategy, Academy
Organisational Diagnostics, Prototyping, Concepts
Tamm: Abu Dhabi Government
Design, Transformation
Digital Experience Strategy, User Experience Design (UX), User Interface Design (UI), Development Support, Concept Building, Prototyping
Tamm: Abu Dhabi Government
Design, Transformation
Digital Experience Strategy, User Experience Design (UX), User Interface Design (UI), Development Support, Concept Building, Prototyping
Design, Transformation
Digital Experience Strategy, User Experience Design (UX), User Interface Design (UI), Development Support, Concept Building, Prototyping
National Program for Happiness & Wellbeing
Design, Content, Happiness
Brand Architecture, Communication Strategy, Latest
National Program for Happiness & Wellbeing
Design, Content, Happiness
Brand Architecture, Communication Strategy, Latest
Design, Content, Happiness
Brand Architecture, Communication Strategy, Latest
Dubai Municipality: Rethinking Cities of Tomorrow
Content
Report, Long-form Content
Dubai Municipality: Rethinking Cities of Tomorrow
Content
Report, Long-form Content
Content
Report, Long-form Content
Content, Design, SpaceWisam AmidKeynote Production, Brand Strategy, Brand Narrative, Brand Identity