Abu Dhabi Customs

Building the award-winning brand identity for the gateway to Abu Dhabi.

Dubai Municipality

A transformative strategy and brand for Dubai Municipality.

Saudi Heritage Commission

Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.

Abu Dhabi Data

Xische was approached to build on our original brand system for Abu Dhabi Digital Authority, and create a recognizable consolidated program focused on national data — Abu Dhabi Data

Dubai Municipality: Human Metaverse

The Office of the Director General of Dubai Municipality tasked Xische to help build an immersive exploration of the human-centric potential for cities in the metaverse, to be revealed at the World Government Summit 2022.

ContentWisam AmidApril 6, 2022Presentations, Keynote Production, Research, Brand Narrative

Abu Dhabi Digital Authority

Content, Design, TransformationWisam AmidApril 6, 2020Presentations, brand strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Ora: Nursery of the Future

Xische was approached to build the brand strategy, identity system and go-to-market strategy for a government-sponsored childcare centre delivering a state-of-the-art, experimental learning and development environment to equip children with skills and mindsets to lead the future.

Smart Dubai

Mohammed bin Rashid Al Maktoum Global Initiatives

Design, ContentWisam AmidFebruary 29, 2020Brand Strategy, Keynote Production, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Presentations

Takaful Emarat

DesignWisam AmidFebruary 26, 2020Presentations, Brand Audit, Brand Strategy, Brand Narrative, Brand Architecture, Brand Guidelines, Brand Launch Strategy, User Experience Design (UX), User Interface Design (UI)

Dubai 10X: DEWA

Content, Labs, Strategy, DesignWisam AmidFebruary 23, 2020Digital Transformation Roadmap, Corporate Vision & Narrative, Presentations, Brand Narrative, Brand Identity, Concepts

Mohammed bin Rashid Space Centre

Xische was approached to help build the brand positioning, strategy and identity of the Space Centre, ahead of our work on the launch and announcement of the UAE's Mars Mission.

Content, Design, SpaceWisam AmidFebruary 19, 2020Keynote Production, Brand Strategy, Brand Narrative, Brand Identity

Smart Dubai: Happiness Agenda

Xische was engaged to co-author, build, launch and manage the Happiness Agenda program for Smart Dubai to transform Dubai into the happiest city on Earth.