Awqaf Abu Dhabi

A new brand for a new vision for Awqaf Abu Dhabi.

Design, Strategy, ContentWisam AmidNovember 6, 2024Brand Audit, Brand Strategy, Brand Identity, Brand Architecture, Brand Guidelines, Latest

Abu Dhabi Customs

Building the award-winning brand identity for the gateway to Abu Dhabi.

Design, StrategyWisam AmidSeptember 1, 2024Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Dubai Municipality

A transformative strategy and brand for Dubai Municipality.

Design, Strategy, ContentWisam AmidSeptember 2, 2023Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Latest

Saudi Heritage Commission

Xische was commissioned by the Saudi Heritage Commission to build a brand story and system for Islamic heritage sites across Makkah and Madina dating back to 632 CE.

Content, Design, TransformationWisam AmidSeptember 1, 2023Presentations, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Abu Dhabi Data

Xische was approached to build on our original brand system for Abu Dhabi Digital Authority, and create a recognizable consolidated program focused on national data — Abu Dhabi Data

DesignWisam AmidMay 17, 2022Brand Audit, Brand Strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy

National Program for Happiness & Wellbeing

Brand identity and communication strategy for the National Program for Happiness & Wellbeing, prioritizing wellbeing and cultivating happiness for our society.

Design, Content, HappinessWisam AmidApril 6, 2020Brand Architecture, Communication Strategy, Latest

Abu Dhabi Digital Authority

Content, Design, TransformationWisam AmidApril 6, 2020Presentations, brand strategy, Brand Narrative, Brand Identity, Brand Architecture, Brand Guidelines, Brand Launch Strategy, Launch Management, Latest

Ora: Nursery of the Future

Xische was approached to build the brand strategy, identity system and go-to-market strategy for a government-sponsored childcare centre delivering a state-of-the-art, experimental learning and development environment to equip children with skills and mindsets to lead the future.