Brand identity and communication strategy for the National Program for Happiness & Wellbeing, prioritizing wellbeing and cultivating happiness for our society.
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Xische was engaged to co-author, build, launch and manage the Happiness Agenda program for Smart Dubai to transform Dubai into the happiest city on Earth.
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The Happiness Meter is one of Dubai's first strategic 'smart city' initiatives. The world’s first, city-wide, live sentiment capture engine, the meter builds on the directive of UAE Prime Minister Mohammed Bin Rashid to ‘make Dubai the happiest city on Earth.’
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Real-time data display dashboard for the Federal Happiness Meter initiative, connecting live data from more than 300 government service centers across the UAE.
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